Throwing photos onto Facebook and Instagram as and when you think of it just doesn’t cut it. Social networks have transformed the way hair and beauty is being consumed and showcased. If you want to see real results, you’ve got to have a plan.
Our Social Media expert Ruth Fitzsimon has been helping Digital Salon clients improve and manage their social media accounts. Here’s her tips on getting to grips with content and planning ahead.
Post regularly, post with intent and think about who you are talking to. That’s the easiest way to make social media work for you, your business and most importantly for your followers. They’re the ones consuming what you post, so it must add benefit to their lives. Or solve a problem that they have. Offer them solutions and you become invaluable.
Like any task that feels too big to handle, breaking it into manageable pieces makes it easier. This is where a Content Plan comes in. Building posts around three headings as follows sets your socials up to succeed. :
- Positioning
- Problem-Solving
- Promotional
Let’s look at it more closely.
Positioning Content is about showing up as the expert in your niche. Sharing tips, hacks, stats and explaining to your audience how and why they should be using your advice. It builds a trusted relationship with you as an expert.
